Books Computing & Internet The Myths Of Innovation

The Myths Of Innovation.pdf

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Read online or download a free book: The Myths Of Innovation

Pages: 192

Language: English

Publisher: O'Reilly Media; 1 edition (14 May 2007)

By: Scott Berkun(Author)

Book format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)

How do we know if a hot new technology will succeed or fail? Most of us, even experts, get it wrong all the time. We depend more than we realize on wishful thinking and romanticized ideas of history. In the new paperback edition of this fascinating book, a book that has appeared on MSNBC, CNBC,, and in The New York Times, bestselling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and suprising truths about how ideas become successful innovations -- truths people can easily apply to the challenges of today. Through his entertaining and insightful explanations of the inherent patterns in how Einstein’s discovered E=mc2 or Tim Berner Lee’s developed the idea of the world wide web, you will see how to develop existing knowledge into new innovations.

Each entertaining chapter centers on breaking apart a powerful myth, popular in the business world despite it's lack of substance. Through Berkun's extensive research into the truth about innovations in technology, business and science, you’ll learn lessons from the expensive failures and dramatic successes of innovations past, and understand how innovators achieved what they did -- and what you need to do to be an innovator yourself. You'll discover:

  • Why problems are more important than solutions
  • How the good innovation is the enemy of the great
  • Why children are more creative than your co-workers
  • Why epiphanies and breakthroughs always take time
  • How all stories of innovations are distorted by the history effect
  • How to overcome people’s resistance to new ideas
  • Why the best idea doesn’t often win

The paperback edition includes four new chapters, focused on appling the lessons from the original book, and helping you develop your skills in creative thinking, pitching ideas, and staying motivated.

"For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don’t have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we’re satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong."

-- Scott Berkun, from the text

"Berkun sets us free to change the world."

-- Guy Kawasaki, author of Art of the Start

Scott was a manager at Microsoft from 1994-2003, on projects including v1-5 (not 6) of Internet Explorer. He is the author of three bestselling books, Making Things Happen, The Myths of Innovation and Confessions of a Public Speaker. He works full time as a writer and speaker, and his work has appeared in The New York Times, Forbes magazine, The Economist, The Washington Post, Wired magazine, National Public Radio and other media. He regularly contributes to Harvard Business Review and Bloomberg Businessweek, has taught creative thinking at the University of Washington, and has appeared as an innovation and management expert on MSNBC and on CNBC. He writes frequently on innovation and creative thinking at his blog: and tweets at @berkun.

Ever been asked (or told) to brainstorm? Then The Myths of Innovation is for you. --, June 2007The Myths of Innovation is a must-read for creative types searching for their muse--and anyone who want to understand more about the world we live in --, August 2007This is a great read that will occupy your mind for quite some time after you turn the final page. -- Duffbert's Random Musings blog, June 2007an entertaining and thought-provoking read, ideal for that plane journey, stop-over or a just as a quick holiday read. --, August 2007witty and light, which makes this a very fast read, one that leaves you wanting even more by the end -- Jack Herrington,, May 2007

Read online or download a free book: The Myths Of Innovation.pdf

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Customer reviews:

  • By Rob Lambert on 17 October 2011

    I have read The Myths of Innnovation twice. The first time around I wasn't especially enamored with this book. It felt too lightweight in it's structure and the language felt too comfortable. It was easy to read, and as such, it didn't feel like most of the books out there discussing the dreaded "I" word, Innovation.I then realized I'd made a number of significant and interesting notes and decided to re-read the book. I actually really enjoyed it the second time around. I guess my expectations were that the book would be a scientific heavyweight (not sure where that expectation came from though).The main concept in the book is along the lines of "Do cool work, accept that ideas come from other ideas and if the timings right, cool things will happen". And throughout the book that message is re-enforced with good examples and stories.There was a point in the middle where I started to lose focus somewhat, but the examples brought me back in and it felt good to have finished the book. Scott picked some really well known innovations to tell a story about how ideas come about, all of which revolved around the concept that no idea is brand new. All ideas come from other ideas. All Innovations can be broken down and traced back to several other ideas.Scott also suggests that many ideas are beyond our control and exist outside of us. Scott also talks about how ideas and innovations gain traction in society and culture. He makes a point of suggesting Myths and marketing spin are more effective at promotion than education, something which we clearly see in many products and services.He makes some very interesting points about Historians being able to tell a story deciding which facts to include and which ones to leave out. A great element of story telling. Scott is also clear that history always contains a viewpoint and interpretation.I enjoyed the book and it's easy style makes it very accessible and readable. I think anyone who is interested in ideas creation; creativity and where ideas come from would enjoy this book. As too would anyone interested in marketing or entrepreneurship. It's got them all covered. Although it won't give you concrete advice it will sow some interesting seeds of thought in your mind.

  • By Mark Hatton on 25 August 2011

    I first came across Scott Berkun's work when Joel Spolsky recommended Making Things Happen, Scott's excellent book on project management. I continued my adventure through Berkun's back catalogue with Confessions of a Public Speaker which I found very enlightening. I have now read his latest published work: The Myths of Innovation, published by O'Reilly Media.This book attempts to discredit the numerous inaccurate ideas about innovation that are both written about in other books, and commonly held beliefs in the wider public. He shows that innovation is not a formulaic concept that can be copied at will, nor something that just happens when you decide you want to be "innovative". It is also rarely the case that a "lone inventor" beats the odds to produce a world-beating product.One of the other major myths that he dispels is that of the "eureka moment" - the sudden spark that resulting in a complete idea overnight. Instead, most innovations are the result of many years of hard work on improving and productising ideas that may have first seemed like irrelevances. The myth of snap innovation continues to be perpetuated because these ideas are often revealed to the world as a complete concept, without showing the hard work that has been done behind the scenes to get there.Berkun looks at what kinds of corporate environments produce the seed ideas that are required at the start of this process, as well as allowing those ideas to incubate over the course of many years to reach a successful conclusion. He looks at examples of companies that have made extremely successful businesses out of this type of innovation (e.g. 3M, Google) to see what they do differently from those companies that merely pay lip-service to innovation in their mission statement.Finally, Scott takes us through some ideas around how to think creatively, how to get your ideas noticed and keeping yourself motivated throughout a process that might last a lot longer than you expect.Overall, I enjoyed this book. I read it over the course of a few days on my Kindle on my commute to and from work and found myself eager to get on to the train so that I could continue reading. If you have a role where you need to come up with ideas in any capacity, this book will give you a real insight in to the best ways to do that. Even if you don't have a job that requires you to produce structured innovation right now, I still recommend this book to you as it will help you to see where you can innovate regardless, both at work and in your home life.Recommended.

  • By grottie on 4 September 2011

    This book is just horrible - sorry. It has nothing to do with innovation. It's an endless collection of dull paragraphs, without any attempt to chisel out underlying patterns from masses of facts. If you are around 10, the book is ok. The rest of us will get further quicker by writing less, fussing less and observing Nature more.

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