Books Business, Finance & Law Selling To Win

Selling To Win.pdf

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Read online or download a free book: Selling To Win

Pages: 224

Language: English

Publisher: Kogan Page; 4 edition (3 Feb. 2013)

By: Richard Denny(Author)

Book format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)

Recognized internationally as one of the most effective sales improvement guides ever written, Selling to Win is an invaluable text for sales and marketing professionals. It explains clearly how to put winning techniques into action, featuring advice on getting a sale despite not being the cheapest, turning a customer into an ambassador, building a positive attitude that gets results, beating the competition and closing a sale.
This 25th anniversary edition of Selling to Win has been revised and is full of even more sales tips and essential practical advice. With a foreword from James Caan, successful entrepreneur, author and former investor on BBC's Dragon's Den, it has been updated to reflect current selling techniques and includes success stories from readers of the previous editions who applied what they learned in the book.

"The master of professional salesmanship" (The Times)


Read online or download a free book: Selling To Win.pdf

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Customer reviews:

  • By Vinceyboy on 18 March 2013

    As an recognized international level expert on marketing, I also know the good selling techniques and methods and Richard Denny's book "Selling to Win" is the best and most inspirational book on selling I have ever read (and I have read many such books). I found it simple to understand, with practical and structured ideas and processes that any person, no matter their sales experience, would find it very easy to use. I have revised and learned many ideas from Richards book that will keep my sales skills up to date and at best performance.I highly recommend Richard Denny's "Selling to Win" book to any sales person, manager, business owner or professional who is seeking the best selling methods to achieve easier and greater sales, customers and business.Vince GolderMD Goldnet Referral Marketing

  • By David Turner on 26 April 2013

    I started a business from scratch using this book. My journey from sole trader,to limited company and a team of field advisors (and the VAT bill!) was less than two years thanks to consistent application of the principles in this wise little work. It was the first and best investment I ever made and has paid for itself thousands of times over.Regardless of your industry, field of work, trade or discipline, this book is organised into a most helpful framework for anyone who wishes to sell professionally. Apply the principles consistently and you WILL win.David TurnerManaging DirectorSchool Improvement Associates

  • By LALoxt on 15 April 2013

    The great thing about Richard Denny's book is that it is practical, easy-to-read and its message and tips are easy-to-implement in the selling process straight away. He doesn't lose the reader in jargon and speaks to the reader like a competent, no-nonsense coach. Especially valuable is the book's approach to dealing with the inevitable "No" and how to turn every "No" into an opportunity. There are useful, succinct summaries at the end of each chapter. This is a book your whole salesforce should read.It is useful both as an introductory work to the practice of selling and as a useful companion for the more seasoned professional.

  • By Sanchez on 14 April 2013

    Richard Denny is quite rightly celebrating the silver anniversary of this wonderful book for many good reasons. It was written by someone who has been there and done it, no vague theorists here, practical real life communication and suggestions which work every time and will continue to do so long after I and Richard have departed the literary community.I implore you if you are seeking top drawer sales advice do not delay simply add this to your basket and begin to see the results you deserve.If you sell and you want to win, then buy "Selling to win" today!

  • By gilly on 19 April 2013

    Some fundamental truths apply in selling and KISS is one of them. Keep it simple stupid. Do what works not neccessarily what is fashionable and that is where the book comes in. It allows you to go back and look at what you have been doing but stopped.It is amazing how often we forget about basic rules.

  • By ffg on 12 April 2013

    When you read Richard Denny's book (or his other books, they're all good) you often find yourself agreeing with him. Surely, it's all good common sense, isn't it? Well, yes it is, but this kind of sense is not at all common. Here it's clearly laid out in a very readable style, and Richard Denny's working life bears testament to the truth contained in it.To be successful in sales, you should follow a few simple rules. These are obvious when you hear them. But more than that, Richard makes it clear that you need to understand your own motivations and strengths and weaknesses. This is the challenging bit. How badly do you want to be successful in sales, and are you prepared to change your methods to achieve it?Thoroughly recommended.

  • By E. J. Coltman on 2 March 2013

    It's very rare that you'll find an accountant buzzing with enthusiasm after reading a book about how to sell. That's exactly what's just happened.This book is written in plain English and it MAKES SENSE. It doesn't advocate aggressive sales techniques, in fact the very opposite. "If you walk down a street and a customer sees you, he or she should want to acknowledge you rather than dive into the nearest shop." - "Once you have asked any form of closing question to conclude your business discussions, shut up."Refreshing, real, honest and practical - I spent Saturday morning reading this book and enjoyed it so much I had my notebook and pen out scribbling down quotes before I got to chapter 2.Thank you, Richard.

  • By Jason Johnson on 12 April 2013

    I have been in sales since before I started collage. I love selling and I have become quite proficient at it. While I would not consider myself a master at selling just yet, this book gave me the tools to grind out that coarse to become so. Mr. Denny's understanding of professional selling and the stories he illiterates to make his points are refreshing and easy to remember. In-fact this book carries such a good foundation that I have made it a mandatory read for all of my sales colleges every 6 months. Even if you are not in sales the core life lessons that Mr. Denny brings to the table will be life altering and the greatest investment you can make to your career and personal life.

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