Books Business, Finance Law Strategic Brand Management: And Best Practice Cases In Branding

Strategic Brand Management: And Best Practice Cases In Branding.pdf

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Read online or download a free book: Strategic Brand Management: And Best Practice Cases In Branding

Pages: 2

Language: English

Publisher: Prentice Hall: 2 edition (11 Dec. 2002)

By: Kevin Lane Keller (Author)

Book format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)

Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.


Read online or download a free book: Strategic Brand Management: And Best Practice Cases In Branding.pdf

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