Books Reference Flight Of The Titans: The Inside Story Of The Airbus A380's Incredible Battle To Beat Boeing

Flight Of The Titans: The Inside Story Of The Airbus A380's Incredible Battle To Beat Boeing.pdf

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Read online or download a free book: Flight Of The Titans: The Inside Story Of The Airbus A380's Incredible Battle To Beat Boeing

Pages: 280

Language: English

Publisher: Virgin Books (9 Mar. 2006)

By: Kenny Kemp(Author)

Book format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)

The gripping story of the biggest trade war in aviation history.

In October 2007, the colossal Airbus A380, the largest commercial jet in history, will take to the skies. This gigantic double-decker is the first real competitor to Boeing's iconic 747 Jumbo Jet.

Meanwhile, Boeing has thrown its weight behind the smaller 787 Deamliner, an aircraft whose emphasis is on fuel economy and reduced emissions.

The future of commercial air travel is in the balance, and the outcome is difficult to predict.

"'Boeing and Airbus spark biggest ever trade war' Sun"

Read online or download a free book: Flight Of The Titans: The Inside Story Of The Airbus A380's Incredible Battle To Beat Boeing.pdf

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Customer reviews:

  • By Mr X on 7 November 2007

    I have read the other review of this book and agree with that reviewer that there is little information on the planes themselves. However I liked the book overall despite this shortcoming. It is interesting because it discusses the concepts behind the 787 and A380 with the 787 essentially being a long-range point-to-point smaller aircraft with the A380 being a larger long-range hub-to-hub aircraft.I think that the differing business philosophies represented by the approaches of these two major commercial aircraft manufacturers and the discussion of those business models in this book certainly makes it a more interesting book than one purely about the technical attributes of these two aircraft. In any event, ultimately the success or failure of the aircraft depends upon their meeting the requirements of modern airlines and so the business side of things is certainly central to the story. However, a little more about the development of the aircraft would have given the book a more rounded feel and improved it slightly. Well worth reading.

  • By G. Thulbourn on 19 May 2006

    If you want a book covering the history of Boeing and Airbus then this might be worth reading. However, if you want to read about the A380 or 787 as aeroplanes then there is practically no material in here whatsoever.Within the first few chapters the author admits to not being "an anorack" and therefore reveals his true colours as a disinterested journalist. This is reflected throughout the book, which generally seems disinterested in the aircraft themselves and purely focused on sales deals and politics.Whatsmore, the book is heavily biased towards reporting from Boeing: clearly the author got more interview time with them, and there is very little Airbus interview material in comparison.The author's dull writing style is accentuated by his desire to descend into quoting figure after figure: one page alone is almost occupied by quoting practically every 737 model variant's range and passenger numbers. And remember this book is supposed to be about the A380 and 787!There were many highs and lows in the development of both aircraft (e.g. the first failures of the airbus undercarriage to deploy safely under gravity alone). And were any of these covered here? No.So, in conclusion a pretty dull book written by a disinterested journo about a subject that bears little relationship to the title of the book. If you love information about real aeroplanes that fly then look elsewhere.

  • By Jim 8888 on 17 November 2007

    I found the first half of this book quite heavy going and struggled to get into it as it plodded through potted histories of Boeing and Airbus. Once it became up to date, it was much more interesting and the battle for passenger dominance between the Airbus A380 and Boeing 787 is well documented, although the winner is yet to be decided. The book is for flying buffs only, however, and I felt that while this industry must be populated with countless colourful people and incidents there are few I can recall in the book. It is often a bit of a dry and flat read, and I think a much more swashbuckling account could have been written, but I have that complaint about a lot of "airplane" books - they feel like they've been written by engineers who relate to the technology and events more than to the people involved.

  • By Ian Fraser on 1 December 2007

    Kenny Kemp's The Flight of the Titans delineates the 25-year struggle for aerospace supremacy between Boeing, a company that has long been accustomed to being top dog in its chosen business, and Airbus Industrie, the pesky and curiously-structured European challenger that is now threatening to knock Boeing off its perch.With very different next-generation aircraft to sell, the two companies are locked in a struggle to persuade as many as possible of the world's airlines that their vision of the future will be better suited to their needs. Kemp gets under the skin of the two different companies to describe their sales techniques and to outline the differing merits of Boeing's offering (the 787 Dreamliner) and Airbus's (the double-decker A380).The book opens with the 1955 launch of the de Havilland Comet, the world's first commercial jetliner (yes, that was a first for Britain) - and ends with petty recriminations over subsidies. The clear suggestion is that if the Americans need to rely on complaining about the alleged government subsidies for Airbus, then they must be rattled.The book goes far beyond describing the niceties of aircraft design, manufacturing and sales to provide insights into the divergent approaches towards doing business in the US and Europe.One of the things that I liked about this book was the way it conveys a lot of information about the history of the global aerospace business without every seeming like a dry work of history. Through the judicious introduction of colour, Kemp manages to bring the different episodes to life.

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